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Crisis Media Training

While some things have changed in crisis management training over the last ten years (not least the requirement to plan thoroughly for social media), one thing that hasn’t is the need to prepare effective spokespeople.

Our client operates in a sector which has been under intense scrutiny over the last few years and recognised that its senior managers may have to face the media under the most difficult of conditions. They therefore asked us to deliver a crisis media training session which prepared them for this.

Communicating with the media in a crisis
Our one day session began with a “doorstepping” exercise for the four delegates to put them under immediate pressure, underline that crises can break without warning and illustrate that sometimes the media knows more about a breaking crisis than you do. Once the team regained their composure we coached them through the skills and techniques to successfully manage the media during a crisis. With inter-active exercises and video clips of good and bad practice throughout, theory was turned into action.

Crisis communication skills
Working with an experienced reporter and crew, delegates were then given the chance to practice media handling through a series of role played interviews. Covering broadcast and press, live and pre-recorded, studio and remote, the exercises gave them the full range of encounters they could expect in a real crisis. Each interview was followed by feedback and coaching to enable delegates to improve their skills and confidence throughout the day.

By the end of the course two stars had emerged who would be the ‘go to’ spokespeople in a crisis, with two others identified as able deputies. They hope they never have to use their new skills, but know that the business’s reputation will be effectively protected if they do.