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Volkswagen's crowning of world's top car maker a triumph for crisis PR strategy
February 2, 2017 by Jonathan Hemus
Insignia’s managing director Jonathan Hemus comments on the effectiveness of Volkswagen’s crisis PR strategy in the week it is named as the world’s leading car brand.
If you are a food company, a crisis is an ever-present possibility so being ready to manage it professionally is a pre-requisite.
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