How better change communication could have eased Kraft’s post-Cadbury issues

Kraft took another battering from MPs this week as the Business, Innovation and Skills Committee said that it had “significant concerns” over its takeover of Cadbury in January 2010.  Rumblings from employees and unions continue, whilst the media delights in giving Kraft a hard time (the Mail on Sunday in particular has ensured that Kraft CEO  […]

Kraft says sorry – but the damage is done

Today Kraft stood before the House of Commons Business Committee and gave its side of the story as to why it apparently misled the public about the future of Cadbury’s Keynsham site.  Kraft made a statement in the course of its takeover battle that indicated that it would maintain production at the threatened factory, but […]

Sweet communication in battle for Cadbury?

A complaint to the City takeover committee alleging that Kraft made misleading comments during its battle to acquire Cadbury is the latest twist in a tale of a corporate conflict won by Kraft, but at a cost to its UK reputation.  The complaint relates to Kraft’s comments about Cadbury’s Somerdale plant during the takeover process […]

Managing the media: have the rules just changed?

October has witnessed three idiosyncratic approaches to managing media interest: but have any of them fundamentally changed the way that organisations should approach a media encounter? When my clients join me for a media training or communication planning session – especially those focused on crisis or issues management – we’ll advise a number of fundamental […]

Ten tips for effective communication at a time of corporate change

Turmoil in the world economy has accelerated change management programmes at many corporations.   These changes have frequently brought bad news for employees in terms of closures, relocations or job losses.  Effective internal communication at a time of intense anxiety is essential if the change process is to be successfully effected, and employees treated with the […]