Crisis management: The art of listening

Effective communication in a crisis isn’t about what you say – it’s also about how you listen. Gut instinct may be to hunker down in the ‘war room’ and get on with managing the incident but shutting yourself off from the outside world can result in strategies that fail to take account of public opinion […]

How much is too much?

In a world of 24 hour news it’s easy to see how the need for new content is paramount. But in light of the two…

Effective communication is not an option, it’s a must

At Insignia, a considerable part of my work relies on Internet research – be it during stakeholder mapping work that we do for our clients or in the business development activity. On a daily basis, I visit a myriad of websites which, more often than not, are owned by companies I have never heard of […]

Six principles for reputation management in a transparent world

My previous blog posting looked at the dramatically different context for reputation management in an era of total transparency, and the challenges this presents to leaders wishing to communicate and build trust with stakeholders. Here’s a copy of the full presentation from my session with Common Purpose: [slideshare id=12209887&doc=march282012commonpurposejh-120329100211-phpapp01] Against this background, successful reputation management […]

Is social media and B2B marketing not the right match?

Xerox’s recent attempts to engage with Twitter (for example through Promoted Tweets) and Pinterest have been met with a rather lukewarm reaction. The high expectations were simply not met. Christa Carone, Xerox’s chief marketing officer, observed that social media for B2B companies may not constitute the best investment of time. She said: “I know that […]

First Steps to Protect Your Corporate Reputation

If you’re a regular reader of this blog and already have robust crisis management plans in place, you are excused from reading this post!  Whilst it would be nice to assume that most organisations are in this happy position, it would also be naïve.  So what should an organisation that has developed a positive reputation […]

Crisis management 2012: are you prepared?

The first few weeks of 2012 have seen a succession of businesses in crisis management mode as they fought to protect their reputations in the face of challenging events and issues. Whilst the Costa Concordia disaster filled the news for weeks and required concerted crisis communication, RBS faced an issues management challenge over executive pay, […]

LA Fitness fights for reputation in court of public opinion

When LA Fitness threatened to enforce its contract with a heavily pregnant woman who had fallen on hard times, it may have had the letter of the law on its side.  But once the story became public, it was found guilty in the court of public opinion. LA Fitness is just the latest business to […]

Why Blackberry’s crisis communication response is so damaging

Blackberry looks set to once again prove the crisis communication adage that it’s not really the crisis which damages reputation, it’s the way in which you respond to it. On this basis, Blackberry is set to suffer major harm to its reputation (and its business fortunes)  based on a tight-lipped approach to communication and a […]

Cautious crisis communication by Nurofen Plus is risky strategy

If you heard that your regular painkiller could have been replaced with antipsychotic drugs instead, you might be a little concerned.  So concerned that you might want a little more information to put your mind at rest. That is the scenario facing purchasers of Nurofen Plus following an announcement from the Medicines and Healthcare Regulatory Agency (MHRA) that some […]