Corporate reputation management
A strong reputation has a potent effect on achieving business success. Whether you need to grow your business, attract high calibre people or generate fresh investment, the right reputation can be decisive in putting you ahead of the field.Insignia has the expertise to help you create that reputation, then plan and execute activity to effectively communicate it.
Reputation creation
Corporate reputation management beings with reputation creation. These are the moments in time when businesspeople have the opportunity to create a reputation for their business – at launch, when a new management team takes over, when it attracts fresh investment, or when it simply decides that it’s time to re-position itself. Insignia can work with you to help you identify the essence of your organisation and the messages you need to communicate about it. Typically involving hands on workshops, the Insignia team will create with you the key elements of the reputation to which you aspire.
Communication planning
If communication with a purpose is our mantra, then communication planning enables it to be successfully achieved. It’s the process of mapping out your objectives, developing a deep understanding of your stakeholders and structuring a communication strategy to deliver against them.
Pro-active corporate reputation management
Effective corporate reputation management is all about executing a plan which communicates your messages to key stakeholders in a powerful and compelling way. Activity will always be driven by the precise needs of your business, but can include media relations, thought leadership, internal communications, community relations, events, publications or on-line relations. The Insignia team is experienced in delivering communication activity which has a demonstrable impact on an organisation’s reputation – and its ability to achieve business objectives.
Case study
When a new chief executive was appointed by the fledgling PLC, one of his first priorities was to create and communicate a new reputation for the business. Insignia’s founder Jonathan Hemus worked closely with him to establish the core qualities of the organisation, what it stood for and how it wanted stakeholders to perceive it. A plan to take this story to the people that would influence its business success included financial analyst briefings, one to one interviews with key business media, a suite of corporate literature and trade press relations to reach customers and prospects. The power of the programme ensured that the organisation had a reputation greater than its financial size merited, and this in turn helped to attract and secure acquisition targets, employees and customers that the business required to achieve its growth targets.
Issues management Communicating through corporate changeCommunication and media training Online reputation management