Crisis management planning and processes to protect your reputation
Why is crisis management planning so important? In the words of Warren Buffett: “It takes twenty years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently”.
The way you manage a crisis will affect the future of your organisation for years to come. Indeed, research by Oxford Metrica shows that organisations which endure a crisis will be re-evaluated in the light of the crisis and fall neatly into two well defined groups: the winners; and the losers.
Respond inappropriately, and a reputation created over decades, can be destroyed in seconds. Get it right and your reputation will be preserved, maybe even enhanced. Planning for a crisis enables you to take the right steps and protect your organisation from harm.