Media training

Communication and Media Training, Handling Training

Dealing with the media is perhaps one of the most stressful communication situations encountered by a business executive.  It provides a golden opportunity to build your organisation’s reputation; or to lose it if it goes horribly wrong.

Insignia’s media training transforms nervous amateurs into confident communicators armed with the skills and knowledge they need to succeed. Our consultants have media trained thousands of executives in Europe, the Middle East, North America and Asia. We pair experienced journalists with empathetic trainers to deliver a realistic and valuable media training experience.

So what does an Insignia media training session look like? It includes a mix of insight into the media, key techniques for success, realistic media interview scenarios and constructive feedback on performance. Starting with theory we cover the fundamentals of delivering a good interview from effective preparation and developing engaging messages through to controlling the discussion and techniques for handling tricky questions.

Delegates then have the chance to put theory into practice with realistic media interviews tailored to their unique needs, whether corporate announcements, product publicity or crisis media training. We offer press interviews, face to face and down the line TV and radio as well as the much feared ‘doorstepping’. Whatever skills our delegates need to enhance and whatever media scenario they need to plan for we can provide the media training they need to feel confident and well prepared .

Many have said that the experience provided by Insignia’s consultants was the best training experience of their careers.  And the value is often seen not just in dealing with media interviews, but in all forms of communication or even in re-evaluating the organisation’s entire positioning.

Read more from the insignia blog

How Ryanair’s Michael O’Leary turns every media interview into an opportunity