Businesses are striving to maintain their competitive edge by outsourcing, off-shoring and moving manufacturing to lower cost economies. Research shows that the key factor in a successful business transformation project is leadership. And Insignia’s experience shows that the key to great leadership is great change communication by the senior team.
With multiple stakeholders – employees, customers, suppliers, investors, works councils, local communities and more – all having an interest in a major change programme, it’s very easy to under-communicate or allow the message to become confused. Insignia can help you communicate your way through major change with expertise in communication planning, stakeholder mapping and engagement, key message development and plan execution.
All too often, confusing or inadequate communication is a barrier to business transformation. Our consultancy skills can help to ensure that instead, communication is a powerful driver of corporate change.