A POLITICIAN’S GUIDE TO PROTECTING AND ENHANCING REPUTATION

If business people find managing their reputations a tough challenge, spare a thought for the politicians.  As party conference season draws to a close, across the UK politicians will be evaluating their performance in a bid to discover whether they’ve emerged with their reputations intact or even enhanced. Given that the good name of MPs […]

Why your crisis media spokesperson must be the genuine article

  It’s part of my job to analyse how the media and companies deal with crises. Whenever I am researching major incidents I never lose sight of the fact that real people have been affected. Sadly, I think this human reaction to tragic events isn’t always evident in the corporate world’s media response.  Just take […]

Why answering the tough questions is an essential skill for today’s CEO

With interest in and scrutiny of business at an all time high, today’s CEOs must also assume the role of CCO – chief communication officers.  With the value of trust at a premium, corporate reputation management should now be high on the agenda for all business leaders. This means that the most successful CEOs will […]

Subway’s unprepared spokesperson gets eaten alive in media interview

An interview with national radio provides a wonderful opportunity to enhance the reputation of your business, especially when you have good news to tell.  So, when Subway’s President and co-founder Fred DeLuca was invited for an interview on BBC Radio Five Live’s breakfast show following positive financial results and the creation of new jobs, he […]

Why Blackberry’s crisis communication response is so damaging

Blackberry looks set to once again prove the crisis communication adage that it’s not really the crisis which damages reputation, it’s the way in which you respond to it. On this basis, Blackberry is set to suffer major harm to its reputation (and its business fortunes)  based on a tight-lipped approach to communication and a […]

How Seychelles’ spokesman got his crisis communication so wrong

For a country whose econony relies on tourism, there’s no bigger crisis communication challenge than dealing with a fatal shark attack.  So it’s little wonder that the Seychelles’ crisis media spokesperson, tourism chief Alain St Ange, sounded under pressure when conducting media interviews about the death of British tourist Ian Redmond. What is surprising though […]

Sir John Vickers shows how media training provides skills you can’t bottle

Faced by an array of cameras and journalists at a press conference called to reveal the findings of his report into the UK banking sector, Sir John Vickers knew that he would be front page news the following day.  But the FT headline ”Sir John denies he ‘bottled’ it” is probably not the way in which he […]

Why media training lessons need to be drummed into Phil Collins

When Genesis drummer Phil Collins issued a statement confirming his retirement from music, I took both a personal and professional interest.  Those who know me well, are already aware of my unhealthy obsession with Phil.  This includes featuring his song titles as the centrepiece of my wedding speech and two “encounters” with the great man […]

Getting your crisis communication priorities right

When Tony Haywood said that he’d like his life back, a catastrophic crisis got much worse.  When Maclaren announced a recall of supposedly dangerous pushchairs in the US, but failed to do so in the UK, there was public outcry.  When Kraft indicated that it would keep Cadbury’s Bristol factory open but then announced its closure once […]

Prepare well to avoid the media skewer

Julian Vogel, director of Modus Publicity, must have banked on some free publicity of his own when he agreed to be interviewed as part of the BBC programme, “Who Gets the Best Jobs”.  Instead, the reporter challenged him on the agency’s use of unpaid interns as part of its business model and found himself trapped, unable to credibly […]