How better change communication could have eased Kraft’s post-Cadbury issues

Kraft took another battering from MPs this week as the Business, Innovation and Skills Committee said that it had “significant concerns” over its takeover of Cadbury in January 2010.  Rumblings from employees and unions continue, whilst the media delights in giving Kraft a hard time (the Mail on Sunday in particular has ensured that Kraft CEO  […]

Warming up staff for change: why Nokia’s burning platform memo was essential

Transformational corporate change is notoriously hard to achieve.  Comfort with the status quo, denial of issues holding the business back and an in-built fear of change mean that staff often resist a new direction, or at the very least fail to engage with it. As a consequence many change programmes fail, primarily due to inadequate […]

Effective communication is essential when there’s bad news to tell

Christmas 2010 will be a tough time for anyone who lost their job in the aftermath of the global recession.  The fallout from the credit crunch means that many organisations had to implement cutbacks, redundancies and closures in 2010.  And, unfortunately, there’ll be more to come in 2011. So this is a time when effective […]

Communicate tough decisions effectively – or risk reputational damage

Some crises begin with a catastrophic event: a natural disaster, an accident, a fire.  Many more begin when a known issue ignites and escalates.  In these tough economic times, closures and redundancies are being announced on a daily basis.  The way in which communication of these announcements is planned and executed will influence the extent to which […]

Kraft says sorry – but the damage is done

Today Kraft stood before the House of Commons Business Committee and gave its side of the story as to why it apparently misled the public about the future of Cadbury’s Keynsham site.  Kraft made a statement in the course of its takeover battle that indicated that it would maintain production at the threatened factory, but […]

Ten tips for effective communication at a time of corporate change

Turmoil in the world economy has accelerated change management programmes at many corporations.   These changes have frequently brought bad news for employees in terms of closures, relocations or job losses.  Effective internal communication at a time of intense anxiety is essential if the change process is to be successfully effected, and employees treated with the […]