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Boeing learns the cost of crisis

May 13, 2019 by Jonathan Hemus

Beleaguered Boeing is in the middle of a crisis which is validating Warren Buffett’s analysis of a misjudged crisis response: “It takes twenty years to build a reputation and five minutes to ruin it.”

Whilst crisis management planning provides a foundation upon which to protect your reputation, it is the reality of what you do when a crisis breaks that determines the extent of the damage to your business and reputation.

In this video blog, Jonathan Hemus counts the human, financial, legal and reputational cost of a mishandled crisis:

To evaluate your own crisis preparedness, take our crisis readiness test

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Jonathan Hemus

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