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Testimonials

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Stagecoach Group

Steven Stewart, Director of Communications

As a transport company our response to operational incidents is well rehearsed. However, we wanted to test ourselves against a different kind of threat with additional reputational challenges and the pressure of social media. Importantly, we wanted to rehearse both our operational and communication response to explore how well they aligned under pressure.

Insignia listened well to our brief, asked intelligent questions, quickly built a good understanding of the business and our desired outcomes for the exercise. As a consequence, they developed a perfectly judged scenario which was realistic, multi-faceted and challenging.

Throughout the project, it was clear that Insignia was focused on meeting our objectives and planned everything carefully to ensure a successful exercise. As a client, this was extremely reassuring given the importance of the simulation and the seniority of the people participating in it.

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The exercise was delivered seamlessly and with impact, meaning our leadership team engaged fully with it. By reflecting reality in terms of how we would work in a crisis, it shone a light on roles, responsibilities and reporting lines. The use of an online social media platform and a journalist further brought the exercise to life enabling us to exercise our communication response in a highly realistic way.

The facilitation team was excellent, guiding us through the day and leading a very productive de-brief session which highlighted a number of key process and resource issues to be addressed. Insignia’s expertise in crisis management and the way in which they partnered with our team made for a very successful relationship.

Our CEO, senior executives and the communications team all found it incredibly useful to be tested robustly, but in a safe and constructive environment. The insights and learnings from the exercise have undoubtedly made a real difference in ensuring Stagecoach is ready to respond effectively to a crisis.