Kate Delahunty, SVP, Corporate Communications
“Thank you for delivering such a professional, well-organised crisis simulation exercise for our global management team. The realism of the exercise meant that everyone remained engaged throughout, and felt the pressure as though it was a real situation. From a reputational perspective it reinforced the scale and scope of stakeholder attention during a crisis and the requirement for speedy, frequent communication.
It was a real eye opener for all participants and feedback from the leadership team has been very positive. In addition to rehearsing the crisis management team, the exercise also enabled us to identify next steps for crisis management planning: the bottom line is that it leaves us in a much better position to respond effectively should an incident occur.”